Strategy of gameloft for game creation

In the ever-evolving landscape of the gaming industry, one company that has left an indelible mark, particularly in the mobile gaming sphere, is Gameloft SE. Founded in December 1999 by Michel Guillemot, a co-founder of Ubisoft, Gameloft quickly established itself as a powerhouse in the development and publishing of video games, with a special emphasis on the burgeoning mobile games market.

Gameloft was established on September 14, 1999, by Michel Guillemot, who is one of the five co-founders of Ubisoft. As of February 2009, Gameloft had delivered more than 200 million copies of its games since its initial public offering (IPO), in addition to achieving 2 million daily downloads of its games through the App Store for iOS. Gameloft’s CFO, Alexandre de Rochefort, stated that the company’s games produced approximately 400 times more revenue on iOS compared to Android. This disparity is partly due to Google’s failure to optimize its Google Play storefront to effectively encourage customers to make purchases. Consequently, Gameloft significantly reduced its investments in Android game development in November 2009. In July 2010, Gameloft made an alternative attempt to market Android games by selling them directly through their website, bypassing the need for Google Play.

According to TheGlobal_Index

Gameloft’s annual sales revenue worldwide

2006: $73 million

2007: $103 million

2008: $118 million

2009: $131 million

2010: $152 million

2011: $177 million

2012: $224 million

2013: $251 million

2014: $245 million

2015: $276 million

2016: $277 million

2017: $345 million

2018: $316 million

2019: $279 million

2020: $273 million

2021: $286 million

2022: $346 million

List of Gameloft games

1. Asphalt Series:
   • Asphalt 8: Airborne
   • Asphalt 9: Legends
2. Modern Combat Series:
   • Modern Combat: Sandstorm
   • Modern Combat 2: Black Pegasus
   • Modern Combat 3: Fallen Nation
   • Modern Combat 4: Zero Hour
   • Modern Combat 5: Blackout
3. N.O.V.A. Series:
   • N.O.V.A.: Near-Orbit Vanguard Alliance
   • N.O.V.A. 2: Near-Orbit Vanguard Alliance
   • N.O.V.A. 3: Freedom Edition
4. Gangstar Series:
   • Gangstar: Crime City
   • Gangstar 2: Kings of L.A.
   • Gangstar: Miami Vindication
   • Gangstar Rio: City of Saints
   • Gangstar Vegas: World of Crime
5. Dungeon Hunter Series:
   • Dungeon Hunter
   • Dungeon Hunter 2
   • Dungeon Hunter 3
   • Dungeon Hunter 4
   • Dungeon Hunter 5
6. Order & Chaos Series:
   • Order & Chaos Online
   • Order & Chaos 2: Redemption
7. Iron Blade: Medieval Legends RPG
8. Blitz Brigade: Online FPS Fun
9. Spider-Man Unlimited
10. Six-Guns: Gang Showdown
11. Brothers in Arms Series:
    • Brothers in Arms: Hour of Heroes
    • Brothers in Arms 2: Global Front
    • Brothers in Arms 3: Sons of War
12. GT Racing 2: The Real Car Experience
13. The Amazing Spider-Man Series:
    • The Amazing Spider-Man
    • The Amazing Spider-Man 2
14. Wild Blood
15. The Dark Knight Rises
16. Eternal Legacy
17. Let’s Golf! Series
18. Brain Challenge
19. Hero of Sparta Series
20. Sacred Odyssey: Rise of Ayden

Android:

• Backstab
• Blades of Fury
• Blitz Brigade
• Block Breaker 3: Unlimited
• Brain Challenge
• Brain Challenge 4: Breaking Limits
• Brothers in Arms 2: Global Front
• Brothers in Arms 3: Sons of War
• Bubble Bash 3
• Bubble Bash Mania

iOS:

• Backstab
• Bailout Wars
• Battle for the White House
• Beowulf
• Bikini Beach Volleyball
• Blades of Fury
• Blitz Brigade
• Block Breaker Deluxe
• Block Breaker Deluxe 2
• Block Breaker Valentine
• Blokus
• Brain Challenge
• Brain Challenge Vol. 2: Stress Management
• Brain Challenge 3: Think Again!
• Brain Challenge 4: Breaking Limits
• Bridge Odyssey

N-Gage:

• Block Breaker Deluxe
• Brothers in Arms

Nintendo Wii:

• Block Breaker Deluxe

DS (Nintendo DS):

• Brothers in Arms DS

PlayStation 3 (PS3):

• Brain Challenge

Xbox:

• Brain Challenge

PSP (PlayStation Portable):

• Brain Challenge

Windows Phone:

• Brothers in Arms 3: Sons of War

Series 30+:

• Block Breaker 3: Unlimited
• Block Breaker Deluxe
• Block Breaker Deluxe 2
• Bubble Bash 2

Android and iOS:

• Blokus
• Blitz Brigade
• Brain Challenge 4: Breaking Limits
• Brothers in Arms 2: Global Front
• Brothers in Arms 3: Sons of War
• Bubble Bash 3
• Bubble Bash Mania

Gameloft’s games have frequently faced allegations of being replicas of other products. When questioned about this matter during the November 2011 Consumer Electronics Show, the CEO Michel Guillemot responded by stating, “The videogame industry has consistently explored a restricted range of themes.” Perhaps just one novel concept emerges annually.Levi Buchanan of IGN came to Gameloft’s defense during the criticism from numerous users about Guillemot’s comments. Buchanan argued that Gameloft’s games are typically refined and polished, unlike the games based on unique concepts.

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